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At every turn, there are opportunities to contribute to worthy causes. Televised appeals beg for your donation to help alleviate third world poverty. Cashiers offer to round up your grocery bill to support the local food bank. Your inbox is overflowing with emails asking for your generous financial gift to medical research, church missions and more. Maybe you’ve asked yourself if your donations are really helping. If so, you’re not alone!

Most evaluations focus only on the immediate and tangible effects of a funded project or program. However, to measure true impact, donors should look toward the Integral Approach to evaluation. In this lecture, economist Martha Cruz-Zuniga will explore what this approach looks like and how it ultimately leads to better comprehensive outcomes.


Martha Cruz-Zuniga, Ph.D.
Martha Cruz-Zuniga, Ph.D.
The Catholic University of America

Associate Professor and Director of Economics

Dr. Martha Cruz Zuniga is an associate professor of economics and the director of economics programs at The Catholic University of America. She specializes in development economics, international economics and monetary economics with particular focus on migration, remittances, microfinance, poverty, education, and international transmission of shocks. She is especially interested in issues affecting developing countries.

Dr. Cruz Zuniga first joined The Catholic University of America faculty in 2006 as an Assistant Professor and taught Economic courses on both the undergraduate and graduate levels. From 2009 to 2011, she held the positions of General Manager at The Royal Flowers Group and Director of Finance and Administration at One World Telecom in Miami, FL. Dr. Cruz Zuniga returned to The Catholic University of America in 2012. She is currently involved in teaching at the undergraduate and graduate levels and in directing the Integral Economic Development masters programs.

Dr. Cruz Zuniga has also held appointments at Western Michigan University and has previously worked in private companies in Ecuador. One theme in her current research explores the effects of dollarization in developing economies. In addition, she also examines the effects of international monetary shocks in economic growth. Another theme of her current research is how integral economic development can be reached through development initiatives that include microfinance, health, education, capacity strengthening, and workers’ training. Her work has been published in economic journals and includes research on remittances and international transmission. Dr. Cruz Zuniga has presented her work in various economic conferences including the Southern Economics Conference, the Midwest Economics Conference, the Western Economic Association International, and the Federal Reserve of St. Louis-Missouri Economics Conference. She has also presented at the Commission on the Status of Women, a division of the United Nations in New York, and at the General Consultative Status of United Nations Economic and Social Council (ECOSOC) High-Level Political Forum. Dr. Cruz Zuniga obtained her Ph.D. in Economics from Western Michigan University. She also holds a M.A. in Economics from Western Michigan University and a B.A. in Economics from The Pontifical Catholic University of Ecuador.

Event Details

Start Date


Mark Murray Auditorium | Acton Institute
98 E Fulton Street
Grand Rapids, MI 49503
United States


11:30 a.m.  Doors open
12:00 p.m.  Lecture begins
12:30 p.m.  Q&A
1:00 p.m.    Lecture ends


$15 General | $10 Student
Includes box lunch and beverage

(Please RSVP at least 48 hours in advance to guarantee a box lunch)


Metered ​street ​parking ​is ​available. ​Please ​bring ​sufficient ​change ​with ​you ​for ​meters or ​pay ​for ​parking ​with ​the ​ParkMobile ​App ​on ​your ​smartphone ​(iOS ​and ​Android). ​Paid ​parking ​lots are also available ​nearby. Please ​enter ​building ​off ​of ​Sheldon ​Blvd.